|
Bateman
Case Study Competition
How
would you like put "One of five team members that planned and implemented
a public relations campaign for a major client in a national competition
case study" on your resume?
The 2009 Bateman Case Study Team is looking for four PR stars to join
the team this year. With the guidance of two experienced professionals
we will plan every aspect of PR campaign--and put it into action! Talk
about major substance for your portfolio and resume.
This is how it works:
A company or an organization creates a case study and we plan a campaign
to meet the objectives. We compete against every other PRSSA Bateman Team
in the U.S. and a panel of judges will evaluate our campaign. The top
three finalist teams are flown to location to be judged by the client,
and recieve awards and money for thier chapters. The 2008 Bateman Team
finished 4th last year so we're aiming for top three this year!
Applications are no longer being accepted for this year, e-mail the Bateman
Chair, Monica Fineis at fineismo@gmail.com
if you have further questions.
History of the Bateman Competition
A National
Case Study competition was established by PRSA in 1973 to allow members
of the Public Relations Society of America an opportunity to exercise
the analytical skills and mature judgment required for public relations
problem-solving.
The name of the competition was changed in 1983 to honor the late J. Carroll
Bateman, APR. Mr. Bateman was a past president of both the Public Relations
Society of America (1967) and the International Public Relations Association
(1980). After a distinguished career as president of the Insurance Information
Institute, he became professor of public relations at the University of
Tennessee and faculty advisor of its PRSSA Chapter. A charter Friend of
PRSSA, Mr. Bateman was instrumental in founding PRSSA during his PRSA
presidency.
Past case
studies have dealt with nuclear energy, the American Heart Association,
a nonprofit community-centered family counseling service provider, the
Campaign for Tobacco-Free Kids, SOLOBIZ.COM, Visa U.S.A., Contiki Holidays,
Ferrero U.S.A., Inc., with Nutella as the client, and most recently Chevrolet
Safe Kids Buckle Up.
MSU
PRSSA Rankings
2009-
2008-Honorable Mention (4th place)
2007-Honorable Mention
|