Bateman Case Study Competition

Congratulations MSU PRSSA Bateman Team 2010 on Honorable Mention!

Check out what our Bateman team is up to during implementation month! Go to www.ELCensus2010.com to learn more.

How would you like put "One of five team members that planned and implemented a public relations campaign for a major client in a national competition case study" on your resume?

The 2010 Bateman Case Study Team is looking for four PR stars to join the team this year. With the guidance of two experienced professionals we will plan every aspect of PR campaign--and put it into action! Talk about major substance for your portfolio and resume. The 2010 team will also receive 3 class credits for their time and efforts.

This is how it works:

A company or an organization creates a case study and we plan a campaign to meet the objectives. We compete against every other PRSSA Bateman Team in the U.S. and a panel of judges will evaluate our campaign. The top three finalist teams are flown to location to be judged by the client, and receive awards and money for their chapters. The 2009 team placed 2nd in the nation after a very close race in Washington D.C., and we are coming back with much determination and enthusiasm this year to bring home a win for MSU!

There are four spots open for the 2010 team. I am looking for hard working, dedicated individuals who possess creativity and a passion for public relations. All majors are welcome. Prior campaign or internship experience is a plus, but not required. The faculty adviser for the team is Andy Corner, a professor in the school of Advertising, Public Relations, and Retailing. He is also the president of Cornerstone Public Relations. The professional adviser for the team is Rachel Warner, a marketing and communications professional with broad experience in managing corporate communications in private and non-profit sectors.

Applications are being accepted until Monday, October 12. Interviews will be held October 16 and 18. Please contact Lindsay Bacigalupo at lindsaybacigalupo@gmail.com with any questions.

Click here for the 2009-2010 Bateman Application

It is highly recommended that you view that campaign brief at http://prssa.org/bateman/ to familiarize yourself with the client and campaign before you apply and interview.

History of the Bateman Competition

A National Case Study competition was established by PRSA in 1973 to allow members of the Public Relations Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving.

The name of the competition was changed in 1983 to honor the late J. Carroll Bateman, APR. Mr. Bateman was a past president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980). After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee and faculty advisor of its PRSSA Chapter. A charter Friend of PRSSA, Mr. Bateman was instrumental in founding PRSSA during his PRSA presidency.

Past case studies have dealt with nuclear energy, the American Heart Association, a nonprofit community-centered family counseling service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM, Visa U.S.A., Contiki Holidays, Ferrero U.S.A., Inc., with Nutella as the client, Chevrolet Safe Kids Buckle Up, and most recently the College Bound Aid Association.

MSU PRSSA Rankings

2009- 2nd place

2008-Honorable Mention (4th place)

2007-Honorable Mention