MSU Home Page   

Bateman Case Study Competition

How would you like put "One of five team members that planned and implemented a public relations campaign for a major client in a national competition case study" on your resume?
The 2009 Bateman Case Study Team is looking for four PR stars to join the team this year. With the guidance of two experienced professionals we will plan every aspect of PR campaign--and put it into action! Talk about major substance for your portfolio and resume.

This is how it works:

A company or an organization creates a case study and we plan a campaign to meet the objectives. We compete against every other PRSSA Bateman Team in the U.S. and a panel of judges will evaluate our campaign. The top three finalist teams are flown to location to be judged by the client, and recieve awards and money for thier chapters. The 2008 Bateman Team finished 4th last year so we're aiming for top three this year!

Applications are no longer being accepted for this year, e-mail the Bateman Chair, Monica Fineis at fineismo@gmail.com if you have further questions.

History of the Bateman Competition

A National Case Study competition was established by PRSA in 1973 to allow members of the Public Relations Society of America an opportunity to exercise the analytical skills and mature judgment required for public relations problem-solving.
The name of the competition was changed in 1983 to honor the late J. Carroll Bateman, APR. Mr. Bateman was a past president of both the Public Relations Society of America (1967) and the International Public Relations Association (1980). After a distinguished career as president of the Insurance Information Institute, he became professor of public relations at the University of Tennessee and faculty advisor of its PRSSA Chapter. A charter Friend of PRSSA, Mr. Bateman was instrumental in founding PRSSA during his PRSA presidency.

Past case studies have dealt with nuclear energy, the American Heart Association, a nonprofit community-centered family counseling service provider, the Campaign for Tobacco-Free Kids, SOLOBIZ.COM, Visa U.S.A., Contiki Holidays, Ferrero U.S.A., Inc., with Nutella as the client, and most recently Chevrolet Safe Kids Buckle Up.

MSU PRSSA Rankings

2009-
2008-Honorable Mention (4th place)
2007-Honorable Mention

 

 
Ned S. Hubbell Chapter - Michigan State University